This study looks how video journalism is defined and produced by newsrooms across the U.S., as well as its subsequent return on investments. The report finds that none of the participating newspapers make a profit on their videos and most describe themselves as in a state of investment and development. The newsrooms do earn some revenue on pre-roll advertising, but they are operating at a deficit when compared to the total cost of video production. Along with building their under-resourced production teams with the intention of increasing content production, news organizations are also heavily focused on increasing traffic.
Project lead: Duy Linh Tu