Social Sharing of Longform Journalism

This study identifies the patterns of longform readers' story consumption and sharing habits. It found that participants read about half of the stories during the week and half over the weekend. Among the most remarkable findings is that readers finished 94% of the longform pieces they started. This study examines the key contributors to reading completing rates and considers the limitations of analytics in describing reader behavior and engagement.

Project leads: Michelle Levine, Michael Shapiro