This analysis of news publishers focused on a single subject and their methods of engagement with niche audiences. The study finds that in order to thrive, news publishers will need a fusion of reporting experience and startup savvy—essentially the skills of small business management. Single-subject news accelerates the trend of “unbundling” the newsroom: Bleacher Report as a spun-off sports desk, FactCheck.org as the outsourced function of a political desk, and Education News Network (Chalkbeat) as a specialized bureau on local schools. Journalists can create new content where they see a deficit because the demand for in-depth news coverage by niche audiences is spawning new products for the digital marketplace.
Project leads: Kristin Nolan, Lara Setrakian