Guide to Podcasting

Following the success of Serial and the proliferation of podcasts that ensued, this report describes the current podcasting media landscape and existing business models, and provides recommendations for the future of the industry. As new podcasts and podcast networks are emerging, they are disrupting the radio ecosystem by attracting significant advertisers who recognize the potential of podcasts as mobile-first content that engages with audience members in ways that no other mobile medium has previously.

Project lead: Vanessa Quirk

December 07, 2015