Guide to Crowdsourcing

This project examined how crowdsourcing transforms newsgathering into more of an iterative process and turns journalism into a conversation instead of a one-way megaphone. Good crowdsourcing efforts are high-touch, labor-intensive efforts, requiring journalists to determine a type of call-out, the communities to target, the method for collecting responses, and the avenues for connecting and giving back to the community of contributors. For digital-first startups, crowdsourcing provides a way to cultivate new audiences from scratch and produce unique journalism.

Project leads: Jeanne Brooks, Mimi Onuoha, Jan Schaffer