The General Data Protection Regulation in a media context: threat or opportunity for media companies?

The General Data Protection Regulation (GDPR) will go into effect in May 2018 in the European Union, yet most companies—including media companies—still know very little about its implications for their business models. The business models in the media ecosystem have rapidly evolved in the last couple of decades, and traditional players have been threatened by new entrants. This project will not only explore the many ways that this imminent legislation will affect media companies, as well as the technology platforms upon which they increasingly depend, but also look at how the media could seize this regulation as an opportunity to leapfrog over the digital transformation.

Project lead: Hugo Zylberberg