Faulty Metrics and the Future of Digital Journalism

This report explores the industry of Internet measurement and its impact on news organizations working online. It investigates this landscape through a combination of documentary research and interviews with measurement companies, trade groups, advertising agencies, media scholars, and journalists from national newspapers, regional papers, and online-only news ventures.

Project leads: Lucas Graves, John Kelly

Team member: Marissa Gluck

January 01, 2017