Sam Ford

Sam Ford


Sam Ford works on models, strategies, and implementation for media innovation, audience engagement, cultural intelligence, and storytelling experimentation. He has provided these services to a wide range of organizations, including ViacomCBS/Simon & Schuster, Univision/Fusion Media Group, MIT, Peppercomm, WNYC/New York Public Radio, Lowe’s/Orchard Supply Hardware, the University of Southern California, ORBmedia, MacArthur Foundation, Microsoft, The Coca-Cola Company, Poynter, the U.S. Department of State, and the American Press Institute.

In addition to his Tow Center position, Sam is also a fellow with Accelerate Kentucky, a research affiliate with MIT’s Program in Comparative Media Studies/Writing, and co-author of the 2013 book Spreadable Media, with Henry Jenkins and Joshua Green, an outcome of the MIT Convergence Culture Consortium research initiative Sam co-founded and helped manage.

Sam has been a contributor to Harvard Business ReviewFast Company, and Inc. and has written for Wall Street JournalBoston Globe, BusinessWeek, Advertising AgeSlateThe Huffington PostThe Christian Science Monitor, Harvard’s Nieman Lab, [email protected], Columbia Journalism Review, Poynter, and various other publications. He began his career as a reporter and columnist for various rural Kentucky newspapers and, in 2006, won a Kentucky Press Association award for his reporting.

More about his Tow Center projects here.