Sam Ford

Sam Ford works on models, strategies, and implementation for media innovation, audience engagement, cultural intelligence, and storytelling experimentation. He has provided these services to a wide range of organizations, including ViacomCBS/Simon & Schuster, Univision/Fusion Media Group, MIT, Peppercomm, WNYC/New York Public Radio, Lowe’s/Orchard Supply Hardware, the University of Southern California, ORBmedia, MacArthur Foundation, Microsoft, The Coca-Cola Company, Poynter, the U.S. Department of State, and the American Press Institute.

In addition to his Tow Center position, Sam is also a fellow with Accelerate Kentucky, a research affiliate with MIT’s Program in Comparative Media Studies/Writing, and co-author of the 2013 book Spreadable Media, with Henry Jenkins and Joshua Green, an outcome of the MIT Convergence Culture Consortium research initiative Sam co-founded and helped manage.

Sam has been a contributor to Harvard Business Review, Fast Company, and Inc. and has written for Wall Street Journal, Boston Globe, BusinessWeek, Advertising Age, Slate, The Huffington Post, The Christian Science Monitor, Harvard’s Nieman Lab, [email protected], Columbia Journalism Review, Poynter, and various other publications. He began his career as a reporter and columnist for various rural Kentucky newspapers and, in 2006, won a Kentucky Press Association award for his reporting.

More about his Tow Center projects here.